Keep it under 200 characters and make it as clear as possible what the visitor will find and can do if he clicks on the link to that page. If you have a Copywriter, great, let him write the description. Have the main keyword phrase(s) appear in the description. If you have a Meta Description and it is not used by the SE, change it. If no Meta description is provided or if it is considered irrelevant, search engines generate a summary of their own based on content from the web page itself, something you can not control. ![]() Some Search Engines, including Google use the description meta tag content as snippet or short description of the page in the SERPS (Search Engine Result Pages) if they are provided and considered relevant to the actual page content. Titles should always include your company’s name and one or two major search terms you want to rank for, which of course are also repeated on other parts of your site. Title tags are probably the most important part of defining your site via meta data to search engines. Suggestion is to check all pages and where needed implement the right re-directs. Typing gives me a 404 which could also easily be re-directed to Interestingly enough Techsmith is already using 301 re-directs for some of its pages, example to But they’re not consistent in this. Maybe even considering re-directing index.asp/html/htm/php to the root with a 301 as they now give 404’s The domain www and no-www is the first call though. 301 Redirects, and 404 error pages: (PR8) vs. Their site needs more of a hierarchical structure, better product pages, more quality linkage to product pages, and better use of their blog for social marketing, which will lead to more organic links among the web and blogosphere.ġ. Although many other sites link to the homepage, their internal navigation does not share the link love given to their site among their main product lines. TechSmith is being outranked by many smaller sites for some common keywords associated with their products. They have performed some link building initiatives and on-site contextual SEO. TechSmith has designated four major keywords for their four major products: Screen Capture (for SnagIt), Screen Recorder (for Camtasia Studio), Screencast (for ), and Usability Testing (for Morae). In 2004 TechSmith also launched Morae, a digital user experience testing solution for recording, analyzing and sharing the user experience on software applications and web sites.Īlthough TechSmith is a large and established web property with a Google PageRank of 8, they seem to be having problems ranking for their more competitive terms. According to TechSmith, there are over 7 million SnagIt users worldwide and its success led to the expansion of the company into screen recording with their Camtasia Studio tool. TechSmith is the parent company of SnagIt, a rather popular screen capturing and image editing tool which was first launched in 1991, 16 years ago. ![]() Our mission is for SEO Clinic to become a public platform of SEO discussion, and we encourage all readers to sound off, critique our critique and contribute your own ideas to this public forum.įor our first patient of the SEO Clinic we decided on a rather well known software company which is looking for some help with their SEO, TechSmith. The reaction to the announcement was phenomenal with well over 100 different sites ranging from personal blogs to established businesses to web 2.0 style social networks, all gunning for the chance for a free and public SEO review of their sites.Įssentially, our hope is not for only the lucky sites we chose to benefit from our expertise but also for our reader base to learn from the reviews, and even contribute ideas. ![]() Last week Search Engine Journal announced the launch of SEO Clinic, a free service where businesses, individuals and organizations can submit their web sites for a review by our search marketing columnists, or our Resident Pimps.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |